Co-founder & CTO, Khetika

Darshan Krishnamurthy brings over 15 years of experience in retail technology and supply chain to Khetika’s founding team. A former leader at Tesco and Star Bazaar (Tata–Tesco JV), he spent nearly a decade managing complex operations for one of the world’s largest retailers — building systems that work behind the scenes but shape everyday lives.

With a background in program management and product development, Darshan blends deep technical expertise with a sharp instinct for scale. He hails from Bengaluru, studied mechanical engineering at MSRIT, and later pursued management at XLRI, Jamshedpur — and is as comfortable in a warehouse as he is in a boardroom.

He’s the one who ensures things don’t just work, but work right. When he’s not busy fixing food systems, you’ll find him watching cricket or passionately cheering for Manchester United.

Co-founder & CEO, Khetika

Raised in a farming family in Rajasthan, Dr. Prithwi Singh’s connection to food and its origins runs deep. With his father and brother still actively farming, he brings not just professional insight but personal experience to the table — a perspective rooted in respect for soil, season, and sustainability.

A graduate in veterinary science from Bikaner Veterinary College, Prithwi later earned his MBA from IIM Ahmedabad, shaping his career across BCG, Reliance Retail, and Star Bazaar (Tata–Tesco JV). Over the years, he built expertise in sales, marketing, and food retail — but also noticed how far the industry had drifted from food that felt trustworthy.

That concern became a calling. As CEO, Prithwi now leads Khetika with a simple mission: to restore trust in food by making clean, honestly sourced staples available to every Indian home.

Co-founder & CFO, Khetika

Raghuveer Allada is the strategist at the table — the one who sees both the big picture and the blind spots. With over a decade of experience across strategy, operations, and finance, he’s worked with leading firms like BCG, A.T. Kearney, and Shell, before shifting his focus to fixing food from the ground up.

An engineer from Andhra University and an MBA from IIM Ahmedabad (where he graduated top of his class), Raghuveer brings clarity and structure to Khetika’s operations — ensuring the systems we build aren’t just smart, but sustainable.

Originally from Guntur, Andhra Pradesh, Raghuveer grew up surrounded by real food and real stories. Now, he’s building a brand that honours both — with the belief that better food isn’t a luxury, it’s a right.